How Founders Can Think Like a VC

From the collection TC Early Stage 2021 – Marketing & Fundraising

Recorded on July 8, 2021.
Though there is more capital flowing through the market than ever before, the world of fundraising can still feel like a black box to many founders. Hear Norwest Venture Partners’ Lisa Wu explain how founders can get in the mind of a VC, framing their company’s narrative in terms that VCs love. Be the ball, as they say.

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