Microsoft wants to take your Apple product off your hands, today expanding its trade-in programs to allow owners of dated iPhone hardware to cash in their now-passé electronics.
If you own an iPhone 4S or 5 that is “gently used” and not much worse, Microsoft will offer you no less than $200 for it. The kicker? The funds come in the form of Microsoft Store credit, so you are trading in your Apple hardware for the chance to buy Microsoft goods.
What does Microsoft want? That you drop that iPhone off with them and wander out with a Surface 2 pre-order or a Lumia Windows Phone handset. Microsoft has cash and wants market share; this is a natural outgrowth of those two facts.
Microsoft also has in place a deal that will grant store credit for iPads. In short, if you have an Apple device that Microsoft competes with – recall that Microsoft doesn’t build PCs that are not tablet-based, through its Surface line – it wants to buy it from you and get you onto its own hardware.
In a way the move is ballsy: Microsoft is betting its own money that you will be content with its wares after a long stint on Apple silicon. And it is paying to make the wager. Precisely what Microsoft intends to do with all its accumulated Apple hardware remains opaque.
Microsoft is in the process of purchasing Nokia’s handset business, and recently announced new Surface hardware that replaces its first-generation attempts at OEM supremacy. Expect more moves like this to support Microsoft’s yet-nascent devices business.
Top Image Credit: brett jordan
