Mark Cuban Bought Facebook Stock, Right Before He Didn’t

Dan Lyons has a post over on ReadWrite facilitating a classic Mark Cuban rant. Cuban is pissed about the Facebook Promote fees for the Dallas Mavericks Facebook page – he was asked for $3,000 to reach 1 million people who’ve already Liked the page.

As an aside, I checked the promote fees on my own FB account. It’s a flat $50 and I have 350,000 subscribers. I promoted a test post – I like how it shows me how many paid (100%) v. unpaid (0%) views I have so far. Since Facebook is in control of both types of views it isn’t all that meaningful. Still, I wouldn’t feel like such a chump if I saw at least a few unpaid views. Cuban’s right, this has the appearance of shady.

Anywho, the part of the article that caught my eye was when Cuban told Lyons that he’s never bought Facebook stock. He says:

I Wouldn’t Buy Facebook Stock

“I haven’t bought and I wouldn’t buy here. I think they have to determine what their business is right now and how they will make money at it. I don’t believe they are clear about either.”

Which is weird because Cuban wrote about how he bought Facebook stock earlier this year after the IPO. Specifically he says “I bought and sold FB shares.”

Techcrunch event

Disrupt 2026: The tech ecosystem, all in one room

Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.

Save up to $300 or 30% to TechCrunch Founder Summit

1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately

Offer ends March 13.

San Francisco, CA | October 13-15, 2026

What I’m wondering is if Lyons got the quote wrong. Cuban doesn’t actually say he wouldn’t buy Facebook stock, he just says “I haven’t bought and…” and Lyons put that bold header on top of the quote saying “I Wouldn’t Buy Facebook Stock.” Maybe Cuban was saying he hasn’t bought a promoted post.

Sloppy.

Disclosure: I personally own Facebook stock, and CrunchFund has shares in Facebook. See my full disclosure schedule here.

Update: Cuban clarifies in the comments below: “actually, it was in reference that I haven’t bought since my one round trip trade and I don’t currently own it.”

Topics

Loading the next article
Error loading the next article