Samsung Sells 2 TVs Per Second, Plans Huge Smart TV Push

Samsung has maintained its lead as the number one TV maker, selling 5.7 million units in November or about 2 TVs per second. Samsung is also making a major push into the Smart TV space, creating an “Evolution Kit” that will update your TV every year, upgrading it from dual core to quad core, adding new features, and improving performance. It’s like buying a new TV every year (something Samsung likes) and ensures your TV won’t become obsolete (which consumers like).

Samsung also announced that it sold 12 million 3D TVs this year.

Their latest TV, called the ES8000, has a dual-core processor and offers “multi-tasking,” allowing you to toggle from TV to an app instantly. Their new Smart HUB interface is reminiscent of Google TV. This high-end TV has an integrated camera as well and comes in sizes up to 72 inches.

The expectation is that you’ll no longer be watching TV “by appointment” and instead will use the Smart TV to perform multiple tasks and look-ups while watching recorded content.

These TVs will work with Samsung’s new content partners to offer on-TV purchases and rental and some apps allow you to watch programs on the main TV and view extras and commentary on your (Samsung) handheld device.

Techcrunch event

Disrupt 2026: The tech ecosystem, all in one room

Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.

Save up to $300 or 30% to TechCrunch Founder Summit

1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately

Offer ends March 13.

San Francisco, CA | October 13-15, 2026

[slideshow]


Topics

, , ,
Loading the next article
Error loading the next article