Coachya: Athlete Management Made Easy for Personal Trainers

With no shortage of products and services that target small businesses in a generic way, some verticals really do need dedicated solutions — like personal trainers, for example.

Never having really thought about it myself, I asked a few of my friends to find out what tools their personal trainers use to manage their day-to-day operations. The answers ranged from old-school methods like notebooks and written invoices, to techier methods that peaked at Excel and emails.

Coachya, founded by husband and wife team Avi and Michal Grabinsky, is bringing to market a management suite that bundles a number of key features trainers need, into a single one-stop-shop solution. To be more specific, it seems perfectly suited for personal fitness coaches, or any other kind of coach that provides workout schedules to individual athletes (customers).

What I like most about Coachya is that it doesn’t overload in features or is too fancy a design. It just streamlines the basic activities trainers need to perform when managing athletes.

Features range from registration management (from single customers, to teams), to athlete billing, to training plans, assignment and tracking. Nice touches like prebuilt workout libraries that can be dragged-and-dropped onto athlete schedules are real-time savers.

Trainers can track athletes’ progress by having them log into Coachya as well and plug-in data such as distances covered, speeds, durations, and physical conditions like weight and minimal heart rate.

Team management is also made is via a shared calendar and feed and the ability to designate assistant coaches/trainers. Also, athletes can be connected to multiple coaches and teams. For example, someone training for a triathlon may have both running and cycling coaches.

Techcrunch event

Disrupt 2026: The tech ecosystem, all in one room

Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.

Save up to $300 or 30% to TechCrunch Founder Summit

1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately

Offer ends March 13.

San Francisco, CA | October 13-15, 2026

Coachya is offered in three tiers, ranging from free to $59/mo. Steroids not included. I kid. I kid.


[youtube=http://www.youtube.com/watch?v=-ixkKWxOUYE&&w=620&h=480&hl=en_US&fs=1&]

Topics

, , ,
Loading the next article
Error loading the next article