Amazon is not giving up on making its Alexa a virtual shopping assistant. On Wednesday, the company announced that Alexa+, its revamped Alexa experience, will be able to help consumers grocery shop from home using more natural conversations and requests.
The feature will work with Amazon Fresh or any other grocery partner working with Amazon, the retailer noted. Food delivery from partners like Uber Eats is also available.
Instead of simply listing out ingredients you need by voice, Amazon showed how you could also chat with Alexa as she helps you build your shopping list.
For example, the company demoed asking Alexa to get “everything we need for banana bread,” except the spices, and said they also wanted to cook that “Bob’s Red Mill pancake mix.” Oh, and they needed syrup and a few more eggs, too.
Alexa understood these natural language requests and turned them into grocery list items.
Plus, Alexa was able to adjust quantities on the fly when asked to “make it two and a half gallons instead of a gallon” of milk, for instance.
The assistant was also able to make recommendations of what to cook for a five-year-old dinner guest by suggesting some pasta options that kids tended to like.
Disrupt 2026: The tech ecosystem, all in one room
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.
Save up to $300 or 30% to TechCrunch Founder Summit
1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Offer ends March 13.
The company described this type of shopping as using your voice to shop in a sort of “stream of consciousness”-style chat.
The upgraded Alexa+ experience will ship in March as an upgrade to existing Alexa devices. The service will be $19.99 per month but is free for all Prime members.
