YouTube is launching a version of Shorts that’s only for members, allowing creators to share short-form videos exclusively with their paying viewers. The new feature gives paying subscribers access to additional content, on top of their current membership perks, which include things like custom emojis, badges, livestreams and more.
Members Only Shorts on YouTube could entice viewers to sign up for a paid membership. YouTube says creators can use the new option to share a special announcement, product drop or limited-time deal. Creators can use Members Only Shorts for Q&As, behind-the-scenes looks or clips of upcoming content.
The launch comes as TikTok recently opened up its subscription offering to more creators. Earlier this month, TikTok announced that its LIVE Subscription monetization tool is being renamed to “Subscription” and is soon expanding to non-LIVE creators. The expansion means regular creators will be able to post exclusive videos that only paying subscribers can view.
After uploading a Short, creators can choose to make it available only to their subscribers by selecting the new “members only” option under the “visibility” section. Creators can also choose to set an existing Short as members only. Plus, creators have the option to schedule their Short to go from members only to public in order to give their subscribers early access to content before it becomes available to everyone else.
The Google-owned company encourages creators to keep these Shorts casual and more organic than their public content, likely to make subscribers feel like they have a more intimate look into the creator’s life and activities.
Members will see the exclusive short-form videos in the Shorts tab, Subscriptions feed and on a creator’s channel. The exclusive content will be displayed with a star icon, indicating that it’s only available to paying subscribers.
YouTube announced on Thursday that Shorts averages over 70 billion daily views and over 25% of channels in YouTube’s Partner Program monetize their videos through revenue-sharing on Shorts.
Disrupt 2026: The tech ecosystem, all in one room
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.
Save up to $300 or 30% to TechCrunch Founder Summit
1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Offer ends March 13.
YouTube says over 25% of its creator partners now monetize via Shorts
