As part of its FaceTime update in iOS 15, Apple introduced a new set of features designed for shared experiences — like co-watching TV shows or TikTok videos, listening to music together, screen sharing and more — while on a FaceTime call. The feature, called SharePlay, enables real-time connections with family and friends while you’re hanging out on FaceTime, Apple explained, by integrating access to apps from within the call itself.
Apple demonstrated the new feature during its Worldwide Developer Conference keynote, showing how friends could press play in Apple Music to listen together, as the music streams to everyone on the call. Shared playback controls also let anyone on the call play, pause or jump to the next track.
The company also showed off watching video from its Apple TV+ streaming service, where the video was synced in real time between call participants. This was a popular trend during the pandemic, as people looked to virtually watch movies and TV with family and friends, prompting services like Hulu and Amazon Prime Video to add native co-watching features.
But Apple’s SharePlay goes much further than streaming music and video from just Apple’s own services.
The company announced a set of launch partners for SharePlay, including Disney+, Hulu, HBO Max, NBA, Twitch, TikTok, MasterClass, ESPN+, Paramount+ and Pluto TV. It’s also making an API available to developers so they can integrate their own apps with SharePlay. This can include other interactive apps, like collaborative whiteboards, for instance — not just audio or video.
What’s interesting about this API integration is that the content access will be up to the apps. While an app like Disney+ would require both users to be subscribers, other developers may choose to allow access for the other person if they prefer. The content will also be played locally, not streamed, and the audio being played will duck when you speak.
Users can screen share via SharePlay, too, so you can do things like browse Zillow listings together or show off a mobile gameplay, Apple suggested.
Disrupt 2026: The tech ecosystem, all in one room
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.
Save up to $300 or 30% to TechCrunch Founder Summit
1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Offer ends March 13.
“Screen sharing is also a simple and super effective way to help someone out and answer questions right in the moment, and it works across Apple devices,” noted Apple SVP of Software Engineering, Craig Federighi.
The feature will roll out with iOS 15.
