Google Assistant next gen
Image Credits:Screenshot of live event

Google Assistant gets more personalized through a new ‘Picks for You’ feature

In addition to Google’s plan to bring a more powerful, next-generation Google Assistant to Pixel phones, the company also introduced new personalization features for its digital assistant. The update will take into account user preferences to help when choosing what to listen to, what to do on the weekend or even what to eat. For example, the Google Assistant will be able to respond to a question like “What should I cook for dinner?” with a selection of recipes tailored just for you.

Other people would get different results, based on their preferences.

The feature will also leverage Google’s new plans to index podcasts by making personalized suggestions of what to listen to.

The system, called “Picks for You” will launch on smart displays later this summer, beginning with recipes, podcasts and events, said Google.

Beyond its understanding of your interests, Google Assistant will know which people are important to you, as well.

For instance, you could ask “How’s the traffic to mom’s house?” and Google Assistant would know where that is, and respond accordingly.

For this to work, you’ll have to share information with the system first — similar to how you today share locations with Google’s service like, “Home” or “Work,” for instance. This could include locations or important events — like mom’s birthday.

Techcrunch event

Disrupt 2026: The tech ecosystem, all in one room

Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.

Save up to $300 or 30% to TechCrunch Founder Summit

1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately

Offer ends March 13.

San Francisco, CA | October 13-15, 2026

Once updated with the information you want Google Assistant to know, you could ask it to remind you to order flowers or get a card for mom’s birthday.

Other examples could include asking the Assistant for photos of your son, or directions to your dinner reservation tonight.

Users will be in control of what Google Assistant knows, as they’ll be able to edit or delete this sort of information in an updated tab in the Assistant settings, Google said.

Topics

, , ,
Loading the next article
Error loading the next article