I dunno, man. Maybe it’s 2018 getting me down. Maybe I’ve just been at this for too long. Maybe it’s the flu shot I just got. Whatever the case, count me among the unsurprised when some long-awaited concept finally hits the market and, well, it looks rough.
The Royole Corporation (what they call the Quarter Pounder Corporation in France) looks like a strong contender to be the first to market with a foldable display phone. And if these demos are to be believed, it’s not pretty. As ever, the gulf between official render (above) and real-world execution (below) is pretty large.
The FlexPai is expected to ship in December for a starting price of ¥8,999 (which puts it around $1,300). That’s notably right around the same price as the similarly gimmicky/futuristic Red Hydrogen One, which, well, wasn’t great.
As has been noted by those who’ve actually experienced the phone, the execution looks rough, likely the result of a company pushing to make a name for itself by being first. Of course, being first to technology isn’t an instant recipe for success — just ask Pebble and a million other pioneering hardware makers.
And, of course, Samsung is expected to at last reveal its implementation for a folding phone in the next couple of weeks. That likely won’t be out before the end of the year, however, as the company is reportedly going back and forth on different aspects of design — probably a good thing, to be honest.
It’s a bummer, but, then, life is a pain. And like the FlexPai itself, everything breaks down if you fold it enough. That said, this Nubia X is a pretty cool take on the dual-screen from an established (if virtually unknown in the U.S.) company. So maybe there’s hope for us, after all.
Disrupt 2026: The tech ecosystem, all in one room
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.
Save up to $300 or 30% to TechCrunch Founder Summit
1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Offer ends March 13.
This is the Nubia X, a dual-screen phone with a very high screen ratio.
Source: Weibo 字幕 GOUBA pic.twitter.com/L2So4FdzNU— ICE UNIVERSE (@UniverseIce) October 31, 2018
I mean, probably not, but for now, maybe it will have to suffice. Anyway, happy November.
