StubHub, long considered to be the leader in secondary ticket sales for events, is getting into direct sales of primary tickets through a new partnership with the Philadelphia 76ers.
They may have one of the worst records in the league, but they’re still first in the hearts of Philly basketball fans (if there’re any left).
The deal gives would-be buyers the chance to see tickets that are up-for-grabs from existing ticket holders and from the team itself. All the data from the sales is fed back to the Sixers for analysis in real time.
As the rollout with StubHub progresses, the Sixers will also continue working with their existing ticketing provider, Spectra Ticketing and Fan Engagement for box office tools, season ticket holder sales, account management and access controls.
StubHub isn’t the first to offer this kind of window into secondary and primary ticketing. TicketMaster, the behemoth of event ticketing, also offers similar services.
Further, the deal with StubHub comes amid turbulent times for the struggling Sixers. According to a story late last year in Bleacher Report, the team’s owners are seriously thinking about flipping the Sixers to focus on opportunities with the NFL.
