WhatsApp is launching a new AI feature that allows users to rephrase, proofread, or adjust the tone of their messages, the Meta-owned company announced on Wednesday.
The new feature, called “Writing Help,” uses Meta’s Private Processing technology, which allows users to receive AI-generated responses without Meta or WhatsApp reading the original message or the suggested rewrites. This means that messages on the platform remain private even if people use the new tool.
With Writing Help, users can get AI-generated suggestions that rewrite their messages in a professional, funny, supportive, or rephrased way.
WhatsApp showcased the feature in a product image displaying a user’s original message: “Please don’t leave dirty socks on the sofa.” The AI then offers “funny” rewrites, such as: “Please don’t make the sofa a sock graveyard,” “Breaking news: Socks found chilling on the couch. Please move them,” and “Hey, sock ninja, the laundry basket is that way!”
With this launch, WhatsApp is likely hoping that people use its in-app technology when drafting messages, rather than external tools like ChatGPT.
Of course, not everyone will be fond of the new feature, as users likely prefer authentic, personal conversations with friends and family over AI-generated messages. Using AI to rewrite an email is one thing; using it to message your grandma is another.
WhatsApp says users can access the new feature by tapping the new pencil icon that appears when drafting a message in the app.
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Writing Help is rolling out in English in select countries starting Wednesday.
