At the Consumer Electronics Show in Las Vegas, Reddit unveiled new trends tools aimed at businesses and a new ad format for its Ask Me Anything (AMA) Q&A sessions.
The announcements come after a record fiscal quarter for Reddit. In Q3 2024, the social network reported more than 100 million daily active users for the first time, marking a 47% uptick from the previous year. Reddit also notched 68% year-over-year revenue growth, eclipsing $348.4 million — and achieving profitability.
Reddit’s free suite of tools for brands, Reddit Pro, is getting Reddit Pro Trends, which allows companies to see what Reddit users are discussing about “virtually anything” on Reddit, Reddit explained in the blog post.
Housed within a new “Trends” tab on the Reddit Pro menu, businesses can track keywords or phrases like a brand name, product name, category, and viral trends to see when, where, and how redditors are chatting about it in real time. For around 100,000 “smart” keywords and phrases, businesses can see a visualization of Reddit conversation volume, a list of communities mentioning the keyword or phrase, a feed of conversations with the keyword or phrase, and — soon — a list of related keywords.
“Community favorites like Wayfair and the NBA have already been using Reddit Pro Trends as part of our test to find and join conversations in communities that want to hear from them,” Reddit wrote in its post. “For growing businesses like Nudge Security, Van Votz, and No Reception Club, these insights help them find and engage with their specific audience on Reddit. In fact, Reddit Pro Trends led to 12% more posts created by participating businesses.”
Elsewhere, Reddit is introducing AMA Ads, a new way to share AMAs across Reddit — AMAs being Reddit’s Q&A format that lets subject-matter experts answer questions from Reddit users. Businesses can now promote AMA sessions directly from Reddit’s ad dashboard and see the number of RVSPs for a particular event.
Reddit has been laser-focused on growth since its initial public offering last spring. In September, the platform brought AI-powered translation to dozens of new territories, and in November, Reddit said it would increase its presence in international markets like the U.K., India, Brazil, and the Philippines.
Disrupt 2026: The tech ecosystem, all in one room
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.
Save up to $300 or 30% to TechCrunch Founder Summit
1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Offer ends March 13.
The U.S. still accounts for 83% of Reddit’s total revenue, per its Q3 results. Reddit COO Jen Wong told CNBC in a recent interview that the company plans to expand its local advertising to other countries in the near future.
