Social network Bluesky said Monday that it now has more than 10 million users. This is largely thanks to the rapid growth of the network in the past few weeks after Elon Musk-owned X was shuttered in Brazil.
“If you’re reading this, you’re one of the first 10 million users on Bluesky!” the company said in a post. Bluesky also has a fun easter egg on its home page: When you click the celebration emoji, you can see your joining number on the platform and share it to your friends.
Last month, Brazil’s top court banned X in the country and established a fine for users accessing the service via VPN. After that, other social networks such as Meta’s Threads and Bluesky soared in popularity. Currently, those apps are in the top 10 spots in the App Store and Play Store ratings for the social media category in Brazil.
Bluesky rapidly gained 3 million users within days of X’s ban in Brazil, with its overall user count going past 9 million earlier this month. The company said more than 85% of new users were from Brazil.
Last week, Bluesky said it was seeing record activity on the platform, and because of people signing up in bulk, the platform experienced a few server glitches.
After being in an invite-only mode for almost a year, Bluesky opened its platform to all users in February. Meanwhile, Bluesky’s Meta-owned rival Threads has grown to over 200 million users.
Last week, Bluesky finally started letting users post videos on the app. It also rolled out self-moderation tools like controlling who can quote a post, hiding replies, and the ability to mute words for a set amount of time.
