Apple released its new Mac OS operating system, naming it Sonoma, after the well-known wine region just north of Apple’s home in Silicon Valley: Sonoma.
“When it came to naming this release, we turned once again to Apple’s legendary crack product marketing team. The instructions were simple and explicit: Travel far and wide. Leave no stone unturned,” said Craig Federighi, Apple’s senior VP of Software Engineering. “Well, as far as we can reconstruct, that search consisted of piling into a mini-bus, punching in the words awesomest vineyard into Maps, and beelining straight to one of the most famous wine regions in the world.”
That’s gonna ruffle some wine-loving fans, including yours truly. Look, there’s nothing wrong with Sonoma, but if you’re going to name an OS after the best vineyards in the world… What’s up with that, Apple? Look, I get it, Napa is another 10 miles in the car from Apple headquarters, and after the first 80 miles of driving, you’re thirsty and ready to get into the grapes.
Oh, and don’t worry, we have real coverage of the macOS 14 Sonoma release, too, from Brian, who’s on the ground in Cupertino, California, a short 86-mile drive from the Sonoma wine region.
This post is brought to you by mild indignation and a modest range of breakfast wines.
Disrupt 2026: The tech ecosystem, all in one room
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.
Save up to $300 or 30% to TechCrunch Founder Summit
1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Offer ends March 13.
https://alltechnewstime.com/2023/06/05/apple-wwdc-2023-everything-announced-so-far-including-ios-17-macbook-air-and-more/

