You wait for years for a urine analysis company, then all of them hit their flow all at once. One of the notable trends at CES in Las Vegas this year was that the quantified-self movement is going deeper. No longer content with just measuring your heart rate, number of steps and EKG on your wrist, a new generation of startups is inching toward full-on medical-grade analysis of its users.
Here are a few to keep an eye on:
Withings
Health hardware company Withings this week released the U-Scan in Europe and announced it is working with the FDA to secure a U.S. launch as well. The product uses a hands-free system that can take up to three months worth of measurements with a single cartridge.
Pee is the magic number, as Withings puts a urine analysis lab in your toilet
Olive
Israeli startup Olive recently raised a $10 million round of funding, and promises to use optics only to analyze urine. The company uses a special toilet seat, no strips or additional accessories required. It is initially aiming at care homes and vulnerable populations but is hoping to find a user base across a number of healthcare sectors.
Vivoo
Vivoo has been making at-home urine test strips for a long time and it showed off the next iteration of its business with a smart toilet. It’s aimed at residential care, elderly and healthcare markets. It gives a convenient alternative for users who may struggle to perform urine testing with hand-held urine strips.
Disrupt 2026: The tech ecosystem, all in one room
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.
Save up to $300 or 30% to TechCrunch Founder Summit
1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Offer ends March 13.
We can only imagine it was feeling a little awkward about its “world first” marketing messaging at its booth. Especially given that the Vivoo booth was right next to Withing’s, where it was showing off how it had beaten the “world first” to market.
The product is a prototype, with a broader roll-out in the not-too-distant future. The company raised a $6 million Series A fundraise in June 2021. The round was led by Draper Associates.
Special Zone Master
Don’t worry, it wasn’t all urine at CES this year. We also found SZM — Special Zone Master — which promises to do “visual analysis” of your other favorite bodily waste — poop. The company promises to analyze stool shapes and color, record the time and frequency of your bowel movements and detect the presence of blood as well.
“Just by taking a closer look at the stool, we can find the first signs of a health problem and take action before it is too late,” the company said in its marketing materials. We were curious to learn more, but the company’s founders where nowhere to be found — presumably, they were taking a well-deserved restroom break. It wasn’t entirely clear how far along the Korean startup was in its journey toward bringing its tech to a toilet seat near you.
