Ford Motor Company confirmed that reservations for the all-electric F-150 Lightning pickup truck have surpassed 160,000, less than six months after its debut.
The U.S. automaker has been accepting $100 refundable reservations for the vehicle since its unveiling. Ford has seen a high level of consumer interest, bagging 20,000 reservations on the first day, 44,000 by the end of the second day and 120,000 by the end of June.
In a second-quarter earnings call in June, CEO Jim Farley said that nearly 75% of those customers were new to Ford.
Ford unveils the F-150 Lightning, its all-electric pickup truck that will start under $40,000
He added that around 40% of people were planning on trading in an internal combustion engine truck, which “it indicates a move a little bit faster to full-size truck [battery electric vehicles] than maybe our optimistic assumptions,” he said.
In response to the reservation figures, the automaker said it would earmark an additional $250 million and bolster its workforce by 450 to increase the annual production capacity of the Lightning. The trucks will go on sale to customers in spring 2022.
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The Lightning, which will be available in four trims, is a critical part of the automaker’s strategy to transition a greater portion of its fleet to electric. Ford is joining newer entrants like Rivian — which rolled its first R1T truck off the production line in September — in taking aim at the pickup truck segment. The F-150 is the best-selling truck in America. Ford reported it had sold 787,422 F-series trucks in 2020.
The base version of the Lightning will start at $39,974, while the midseries XLT model will start at $52,974, both excluding taxes.
