Peloton will pump $100M into delivery logistics to ease supply concerns

This probably falls under “good problems,” in the grand scheme of things. After another record quarter, Peloton has announced that it will invest more than $100 million in air and ocean freight deliveries due to “longer-than-acceptable wait times for the delivery of our products.”

The fitness company is among those tech firms that have seen a tremendous rise in interest amid the pandemic. In fact, it seems these days that VCs can’t pump money into at-home fitness solutions quickly enough to appease their interest. 2020 was a banner year for home workout solutions, from LuluLemon’s $500 million acquisition of Mirror to new platforms from Apple and Samsung.

In all, Peloton pulled in $1.06 billion in revenue last quarter, marking a more than 200% increase, year over year. The numbers beat Wall Street expectations and are showing no sign of slowing, with another massive quarter expected for the connected fitness brand.

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The market did balk slightly at Peloton’s admission that, “While this investment will dampen our near-term profitability, improving our member experience is our first priority.” Clearly this big spend on reducing supply bottlenecks is a longer-term play.

Of course, it remains to be seen how the company’s earnings will stabilize after the pandemic. I’d anticipate there will be some slowing for Peloton and other brands when vaccines make returning to gyms a more widescale phenomenon. Still, home workouts — like remote work — may well be an aspect that is fundamentally transformed even with COVID-19 in the rearview.

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