Efforts by shareholders to instruct Amazon to stop selling its facial recognition technology to government customers failed by a wide margin, according to a new corporate filing with regulators.
About 2.4% of shareholders voted for the proposal, a fraction of the 50% necessary to pass. The measure needed to reach a 5% threshold for it to be re-introduced to shareholders again.
A second proposal to ask Amazon to carry out an independent human rights assessment of its facial recognition technology also failed. About 27.5% of shareholders voted in favor of the proposal.
Amazon has come under fire for its facial recognition tech, Rekognition following accusations of bias and that it’s inaccurate, which critics say can be used to racially discriminate against minorities.
The ACLU first raised “profound” concerns with Rekognition last year after it was installed at airports, public places and by police. The company has also pitched the product to Immigration and Customs Enforcement.
Although there was growing support from civil liberties groups like the ACLU, as well as the public, senior Amazon staff have a majority stake and voting rights — making any dissent from outside shareholders difficult. Amazon founder and chief executive Jeff Bezos retains 12% of the company’s stock. The company’s top four institutional shareholders collectively hold about the same amount of voting rights as Bezos.
Read more:
Disrupt 2026: The tech ecosystem, all in one room
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.
Save up to $300 or 30% to TechCrunch Founder Summit
1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Offer ends March 13.
- Amazon shareholders reject facial recognition sale ban to governments
- San Francisco passes city government ban on facial recognition tech
- Amazon facial recognition software raises privacy concerns with the ACLU
- Amazon shareholders want it to stop selling facial recognition to law enforcement
- Lawmakers say Amazon’s facial recognition software may be racially biased and harm free expression
