Just in time for the Grammy Awards, Apple has unveiled three new ads for Apple Music, featuring new singles from Ariana Grande, Khalid and Florida Georgia Line.
In each video, the musicians have been transformed in Memoji (the human-style Animoji variant that was announced last year), which lip synch to their latest songs. The ads probably won’t change any minds when it comes to Memoji and Animoji — but if you like the format, they are fun.
Apple actually created similar ads with Animoji lip synching to Childish Gambino and Migos before last year’s Grammys.
As The Verge points out, if you watch to the end of the videos and pay attention to the small print, you’ll notice that these Memoji were “professionally animated.” So don’t feel too bad if your lip-synching Animoji videos don’t look quite as good.
