AT&T recently started a shady marketing tactic that labeled its 4G network as a 5G network. Now, rivals Verizon and T-Mobile are not having any of it.
In an open letter, in which AT&T is not named directly, Verizon says in part “the potential to over-hype and under-deliver on the 5G promise is a temptation that the wireless industry must resist.” TechCrunch agrees. The advantages of 5G networks are profound. The next generation of wireless networks will bring more than just increased speeds, and AT&T’s current campaign of calling a 4G network a 5G network clouds the water.
T-Mobile is more direct in its criticism of AT&T. Because that’s how T-Mobile rolls. Watch.
didn’t realize it was this easy, brb updating pic.twitter.com/dCmnd6lspH
— T-Mobile (@TMobile) January 7, 2019
This isn’t the first time AT&T has employed this mislabeling campaign. The wireless carrier did something similar prior to launching its LTE network; it was shady then and it’s shady now.
Disrupt 2026: The tech ecosystem, all in one room
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.
Save up to $300 or 30% to TechCrunch Founder Summit
1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Offer ends March 13.
Disclosure: TechCrunch is a Verizon Media company.
