Google Lens arrives in iOS search app

Google is bringing its Lens visual search feature to the iOS Google app, giving iPhone users a new way to search the web on mobile.

By tapping on the Google Lens icon, you dive straight into the camera at which point if Google recognizes something in the space that you tap on, the app will automatically populate search results for those objects.

Lens, which Google announced at its I/O conference in 2017, has been rolled out pretty slowly across the company’s suite of products, with most new features seeming to debut on the company’s Pixel phones before trickling down to other devices. Google Lens was previously available in the Google Photos app on iOS where the feature could recognize objects in images.

The company has also announced that they’re bringing some updates to Lens in Google Photos, with additional language support beyond English (now, Spanish, French, German, Italian, and Korean), and new ways to search images by style.

Techcrunch event

Disrupt 2026: The tech ecosystem, all in one room

Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.

Save up to $300 or 30% to TechCrunch Founder Summit

1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately

Offer ends March 13.

San Francisco, CA | October 13-15, 2026

Topics

, ,
Loading the next article
Error loading the next article