“Good artists borrow great artists steal” is a phrase that Facebook seems acutely aware of.
It’s common to speak of Instagram, the Facebook-owned photo-app-now-social-network, borrowing from Snapchat, but now Facebook’s WhatsApp chat app is increasingly drawing its innovation from others such as Telegram.
This week, WhatsApp outed a new feature for its groups that is essentially a replica of Telegram’s channels — that is, a one-way broadcast communication stream.
Telegram channels are popular for setting up a broadcast news feed that allows people to sign up to get alerts from channel admins, who might be news agencies, companies, schools, public interest groups or more. Now WhatsApp is adding the feature to give its message app new use cases.
Actually, as is often the case for WhatsApp, users have unofficially adopted channel-like behavior for some time. Last year, for example, there were reports of a rural journalist using the messaging app to report and broadcast local news. Doing that is suddenly a whole lot easier through this new ‘broadcast-only’ feature.
“One way people use groups is to receive important announcements and information, including parents and teachers at schools, community centers, and non-profit organizations. We’ve introduced this new setting so admins can have better tools for these use cases,” WhatsApp wrote in a short blog post.
Still, the fact that WhatsApp requires users to provide a phone number to join groups — anyone’s number can be looked up by any group member — is one issue when it comes to creating or joining public groups. Telegram has introduced usernames, which mitigate that issue, but still, the app doesn’t have anything like WhatsApp’s scale which is a crucial consideration when deciding which app to plump for.
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WhatsApp has over 1.5 billion active users, more than 200 million of which are in India, whereas Telegram recently passed 200 million active users worldwide.
