Update: Never do a hot take on a cold story.
As an old Yahoo contract with AT&T gets unwound amid the formation of the new mega-brand Oath, Yahoo accounts will no longer be accessible through AT&T email addresses (or those of any A&T subsidiaries).
The move provoked some uproar among net neutrality advocates, but it seems to be less about creating walled gardens and more about cleaning up prior commitments and pre-existing partnerships.
While there is a level of inconvenience for AT&T customers, this is less about net neutrality and more about unwinding those corporate deals.
Basically, while annoying, this seems like it’s undoing a previous Yahoo deal with AT&T where the AT&T domains served as quasi-Yahoo accounts — which would include Tumblr.
AT&T also informed its users about the change with a statement below.

Disrupt 2026: The tech ecosystem, all in one room
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.
Save up to $300 or 30% to TechCrunch Founder Summit
1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Offer ends March 13.
In a notice that was posted online Sunday, Tumblr advised its users that:
Starting on June 30, 2017, att.net customers will no longer be able to log in to their Yahoo and Tumblr accounts through email addresses with the following domains: att.net, ameritech.net, bellsouth.net, flash.net, nvbell.net, pacbell.net, prodigy.net, sbcglobal.net, snet.net, swbell.net, and wans.net.
Affected customers will have to update their email addresses to something with a different domain.
For anyone affected, here’s how to change an email address to something more suitable to Oath:
- In a web browser, click “Settings” under the account menu at the top of the dashboard (looks like a person’s silhouette).
- To the right of your email address, click the pencil icon.
- Update the email address and confirm your password.
- Save your changes.
Oath has not responded to a request for comment.
