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HTC And Nokia Troll Samsung

Matt Burns

As the classic saying goes, don’t hate the player, hate the game. But HTC and Nokia couldn’t help themselves yesterday during Samsung’s big Galaxy S5 reveal and took to Twitter for a bit of internet trolling.

HTC, again, reminded its followers about a big reveal on March 25th. The President of HTC America threw down as well, tweeting the image comparing the gold Galaxy S5 to a Band-Aid — because, you know they look similar.

Nokia also participated in the fun, noting that its Windows Phones are not the Samesung. Get it? Same-sung. Nokia really knows how to bring the lulz.

This has worked well for Nokia in the past. Following the launch of the iPhone 5c, Nokia tweeted “Imitation is the best form of flattery”, which was retweeted 40,000 times. However, this time around, HTC’s and Nokia’s efforts didn’t make nearly as many waves likely because it wasn’t against Apple.

Of course Samsung will likely have the last laugh here. The Galaxy S4 was the best-selling phone of 2013 and the Galaxy S5 will likely follow the same path to stardom.

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Matt Burns
Matt Burns is a longtime technology journalist, now Editorial Director at Insight Media Group and formerly Managing Editor at TechCrunch. At Insight Media Group, he guides coverage and contributor programs across fast-growing tech publications. Before that, he spent 15+ years at TechCrunch, rising from contributor to Managing Editor, helping scale the newsroom and program Disrupt’s stages and TechCrunch’s other events. Earlier, he also wrote for Engadget. Matt co-founded the Resilience Conference, an event series at the intersection of defense, security, and startup innovation. There he builds agendas, hosts sessions, and launched “Launch @ Resilience,” a showcase for early-stage teams building nation-defending technology. Across roles, he’s reported on and moderated conversations in AI, mobility, frontier tech, and the hard problems technology companies face. He’s interviewed world leaders, top investors, startup founders, and public-company CEOs. Lifelong Michiganian with plenty of Silicon Valley miles, he brings Midwest empathy and an editor’s eye. Offstage, he works with teams to sharpen narrative and validate go-to-market plans, and, when possible, camping along Lake Michigan.
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