Google Redesigns AdWords To Match Its Other Web Apps

Google’s AdWords now sports a much-needed update that brings its design up to par with most of the company’s other web apps.

Most of Google’s services, including Gmail, Drive and Analytics, now sport the company’s new, flat look. Even after a few years of going through this process, however, some apps still look just like they did back in 2011. Both AdSense and AdWords, the publisher and advertiser back ends to the company’s most important revenue sources, were among the services that were left behind in the first waves of the redesign.

AdSense started testing a new homepage last November and it got a bit of a facelift back in 2012, too.

With today’s change, AdWords’ interface now looks more like Gmail and also sports the same gear icon you find in most of Google’s consumer apps to get to the settings menu. Of course, it will also feature the same colors and other design elements that are now part of Google’s design language for web apps.

If you’ve spent some time in Google Analytics, this new look will feel pretty familiar (though Analytics still uses Google’s old menu bar). Google says this change is also meant to provide more real estate to the most important tools in AdWords and for the charts and tables most users rely on to track their ad campaigns.

As part of this update, Google has also made it easier to see who else is currently signed into your account.

Techcrunch event

Disrupt 2026: The tech ecosystem, all in one room

Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.

Save up to $300 or 30% to TechCrunch Founder Summit

1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately

Offer ends March 13.

San Francisco, CA | October 13-15, 2026

Topics

,
Loading the next article
Error loading the next article