Breathometer wants to help reduce the number of drunk drivers there are on the road, thanks to a pocket-sized device that connects to your phone through its headphone jack and can guage your blood alcohol level. To do that, it’s $2 million in new funding and announced a whole new group of executives. The company raised $1 million from investors that include Structure Capital VC and Dillon Hill Capital, in addition to another $1 million that it got from the five “sharks” on that weird ABC show. It’s also appointed a whole big group of new execs, including new CFO Matt Ackerman, VP of Marketing Brian Sturdivant, VP of Sales Matt Sammons, and VP of Software Engineering Dave Bryand.
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Ryan Lawler was a technology writer for TC+ focused on the B2B fintech market. He most recently served as Head of Content for Samsung Next and has covered business and technology for publications that include GigaOM, Contentinople, and Light Reading.
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