Padfone, The Most Unintentionally Funny Product Launch Ever

Sure this Padfone thing (yes it’s real) happened in May, but I just saw it and can’t stop laughing and can’t focus on the other thing I was writing so I am posting it here to get it out of my system, Arrington-style.

Asus‘ attempt to circumvent the innovator’s dilemma by Frankensteining two Apple products, punctuated by the “BREAK THE RULES” and “INNOVATION BEYOND EXPECTATIONS” graphics, has me rolling on the floor laughing my ass off.

Way to go Asus, between “Is this a Pad or a Phone in a Pad?” and “Who’s calling me? Whoah,” I am speechless.

[youtube=http://www.youtube.com/watch?v=Z2ANnpHnUrc&w=630]

Wired Senior Editor Bill Wasik mused earlier, “We need a term for cultural products that are (a) not joking but (b) someone involved in their creation clearly is.” Okay, will the stoner at Asus responsible for this please fess up in the comments?

Update: In case anyone was confused as to where Padfone fits into the grand scheme of things, the folks over at Digital Inspiration have created this handy Venn Diagram.

Techcrunch event

Disrupt 2026: The tech ecosystem, all in one room

Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.

Save up to $300 or 30% to TechCrunch Founder Summit

1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately

Offer ends March 13.

San Francisco, CA | October 13-15, 2026

Topics

, ,
Loading the next article
Error loading the next article