Pioneer in Japan announced [JP] a number of new car navigation systems today, but the AVIC-VH09CS took the cake: it’s what the company calls the first in-dash car navigation system ever to make use of Augmented Reality. And by the looks of it, the device produces some pretty cool results.
Technically, the system consists of:
- 7-inch LCD
- DVD/CD player
- USB/SD card slot
- 5.1ch center speaker
- Bluetooth
- AR scouter mode
Obviously, the so-called AR scouter mode is the most interesting feature: the system “augments reality” by identifying cars, traffic lights, streets and other objects in the real world to help guide you through traffic (the camera has to be installed on the windshield and connects to the AVIC-VH09CS wirelessly).
For example, in the picture below, the system superimposes a Lawson convenience store (on the left, in blue) with a “3DCG” to make it easier to spot.
On this picture, you can see the device highlighting the lanes in front of you:
Disrupt 2026: The tech ecosystem, all in one room
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.
Save up to $300 or 30% to TechCrunch Founder Summit
1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Offer ends March 13.
The car in front of you gets “augmented”:

Pioneer plans to start selling the AR navigation system in Japan by the end of this month (price: $3,700).
Via AV Watch [JP]


