AVOS, the new company formed by YouTube founders Chad Hurley and Steve Chen, has acquired Tap11, a real-time business intelligence platform. The company’s platform integrates social publishing and analytics into a single dashboard to allow marketers to monitor, engage, and measure the impact of their campaigns.
According to the press release, Tap11 works with over 500 major brands, media companies, and agencies. The company had raised funding from US Venture Partners, Alloy Ventures and Palomar Ventures, although it’s unclear exactly how much.
Financial terms of the deal were not disclosed.
The acquisition closely follows AVOS’ recent acquisition of social bookmarking service Delicious, which was launched in 2004 and acquired by Yahoo in 2005.
Said Hurley:
“Our vision is to create the world’s best platform for users to save, share, and discover new content. With the acquisition of Tap11, we will be able to provide consumer and enterprise users with powerful tools to publish and analyze their links’ impact in real-time.”
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Adam Zbar, CEO of Tap11, will stay on as head of business operations & strategy while CTO Braxton Woodham will become head of engineering at AVOS.
The YouTube founders say they’re “aggressively hiring to build a world-class team to build the best information discovery service on the web”.
