Apple CEO Steve Jobs’ obsessive focus on design detail is at least partially responsible for why the tech sphere and the design sphere are so intertwined at the moment. Which makes the ire that Jobs has received for the current iTunes 10 logo (not to mention the foibles of Ping) particularly poignant. The universal hatred for this thing has spawned an @BPGlobalPR-esque Twitter account, some pretty impressive suggestions of alternate logos over on design collaboration site Dribbble, and an email to Jobs himself.
ValuLeads designer Joshua Kopac:
Enjoyed the presentation today. But … this new iTunes logo really sucks. You’re taking 10+ years of instant product recognition and replacing it with an unknown. Let’s both cross our fingers on this….
Steve Jobs to designer Joshua Kopac:
We disagree.
Sent from my iPhone
Attention Joshua Kopac, Steve Jobs has been reinventing the design landscape since before you were using Mac Paint. HE TOOK A FONT CLASS AT REED FOR CHRISSAKES.
Disrupt 2026: The tech ecosystem, all in one room
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.
Save up to $300 or 30% to TechCrunch Founder Summit
1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Offer ends March 13.
But yeah, people love to backseat graphic design among other things, so I’ll tell you what, anyone who thinks that they can do a better job at logo design than Jobs, Jony Ive and team is welcome to have at it. Just send your submissions to tips@techcrunch, with subject line: “I am better than Steve Jobs” or something more clever and I’ll link to and post the best ones here.
Because I for one find the more “Metal” iTunes 10 logo kind of cool and I’m sure our readers, nerds that they are, could do way better.
Side note: How much do you think sending that “Sent from my iPhone” notification pleases Steve Jobs? I’m willing to bet a heckuva a lot. I’m almost surprised Jobs doesn’t include a * after the “my” as in, *”I designed it, bitch.”
Image: Rich Hemsley

Update: We’ve got our first post-worthy alternate by Chris Carlozzi. Not sure what the heart on the right is supposed to symbolize, but the rest of it is top notch.

And here’s our second by Filipe Hauser.
![]()
And a third by Nabeel Khalid.

Fourth contender by Faizal Bakri.

Fifth in the series by Dan Reneer, whose email subject line was “Steve Jobs has more money than me, but only because he wears mock turtlenecks.”
![]()
