Lucasfilm, “Star Wars” creator George Lucas’ film production company, recently filed a $5 million trademark-infringement lawsuit against Jedi Mind, a company that markets itself as allowing people to control computers with their brain waves (yes, really).
The feud between the two companies began in May 2009, when Lucasfilm sent Jedi Mind a cease-and-desist letter requesting that the startup change its name and stop referencing the “Jedi Mind trick” when describing its products such as Master Mind and Jedi Mouse.
Initially, the company agreed to abandon its name and all references to the Jedi Mind trick, but that never happened according to various media reports.
LucasFilm sent a second cease-and-desist letter in September 2009 and says it attempted to settle the situation without a lawsuit to no avail. Earlier this month, Lucasfilm moved to sue Jedi Mind, which has apparently done the trick (pun intended).
In a short statement, Jedi Mind this morning announced that it has changed its company name to “Mind Technologies, Inc.” in order to avoid potential infringement of trademarks owned by Lucasfilm.
Mind Technologies says it has ceased the use of the “Jedi” name, although it still pops up on the new website here and there.
Disrupt 2026: The tech ecosystem, all in one room
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.
Save up to $300 or 30% to TechCrunch Founder Summit
1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Offer ends March 13.
The company supplies wireless headsets to the users, who can manipulate computer applications with their minds. The brain waves send signals, which are then interpreted by its technology to control applications and even allows users to play computer games.
No word on whether the company will eventually strike back.
