Rotten Tomatoes is a great site because it takes all the movie reviews from around the web and condenses them into an easy-to-understand aggregate score. But let’s be honest: Most movie reviewers suck. Why not instead rely on people in your social circle to recommend movies to you? That’s the idea behind FlixUp.
This new iPhone app unveiled at our Realtime CrunchUp event in San Francisco today essentially scans Twitter for what people are saying about a movie and shows you a rating based on that. It can return a general score from across Twitter, or the tweets about the movie from people you follow on Twitter.
But the key is the filtration. Plenty of people say things about movies on Twitter that are worthless, but FlixUp has what it believes to be the perfect algorithm to sort out the useful movie tweets from the not useful ones. They call it the “Twitter Noise Assassin.” And the results seem solid for how the collective views the film.
It’s been said that early buzz on services like Twitter can now make or break a movie, so a service like Flixup is the next logical step. They not only show if people are liking it or not liking it, but you can see how much people are talking about it.
The company behind FlixUp, Bazaarlabs, also has plans to extend this idea to other entertainment categories beyond movies. And eventually they plan to use more than Twitter as their data source, such as Facebook.
The app should be out in a couple of weeks.
