Sprout, a Flash platform that first launched in January 2008 to let developers easily create Flash widgets and websites, is reaching another milestone today: integration of Google Analytics into Flash to properly track user engagement and participation.
The new product, called Sprout Mixer, is a tool that lets users create customized widgets that incorporate brand and personal content – see here for an example. Those widgets are then put on websites, where other users can interact with them and create their own versions.
…and Google Analytics is integrated into the platform.
Analytics include total number of visitors, how many create a widget and how many publish. Brands can also see the location of users, other demographic information and how many people interact with the widget.
The company has raised $8.3 million over two rounds of financing.
Screen shots below.
Disrupt 2026: The tech ecosystem, all in one room
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.
Save up to $300 or 30% to TechCrunch Founder Summit
1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Offer ends March 13.
