New kissing robot from Japan

Sega Toys today announced [JP, PDF] they will start selling a new humanoid robot in Japan, E.M.A., on September 26th. E.M.A. stands for “Eternal, Maiden, Actualization” (whatever that means).

The robot is supposed to be female and stands 38 cm tall. Sega says E.M.A. is especially remarkable because of its “glamorous body” and high level of interactivity. The robot is able to hand out business cards, it can sing and dance and walk “like a lady”.

The kiss function is especially interesting. If your head comes close to the robot, its love mode kicks in and your will receive a kiss.

The battery-powered robot is equipped with infrared sensors for obstacles, position and sound. Moveable parts include the elbow, shoulders, the waist and the knees.

The Japan-only E.M.A. will set buyers back $175. Sega says they are targeting adults in particular with their robot and hopes to sell 10,000 units in 12 months.

Techcrunch event

Disrupt 2026: The tech ecosystem, all in one room

Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.

Save up to $300 or 30% to TechCrunch Founder Summit

1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately

Offer ends March 13.

San Francisco, CA | October 13-15, 2026

Topics

, , , , , , ,
Loading the next article
Error loading the next article