Google took the wrapper off Analytics today. It is a rebranding of their Urchin acquisition from earlier this year.
It works in much the same way as MeasureMap – using it requires the addition of javascript into a couple of files on your blog. It has deep integration into Adwords as well.
Google Analytics is mostly free (up to 5 million page views per month), or completely free if you are an adwords user.
Registration for Analytics is currently suspended but I’ll be doing a full side by side review against Measure Map in the next day or two. The screen shot provided by Google (to left) is encouraging.
One thing I’d like to understand is whether Google Analytics takes a holistic approach to blog analytics like Measure Map does, or whether it is a more generic application for measuring general website statistics. Measure Map is awesome at monitoring traffic at the post and comment level and has used flash and Ajax integration in a very intelligent way.
More on the Meme.
UPDATE: The site has been down all day and they have suspended registrations for now. The bigger problem appears to be that Google didn’t notify Urchin’s paid subscribers ($200/month) that the change was going to happen, and those subscribers have no access to their data right now. Ethan Stock tells the story and he is pissed off.
Disrupt 2026: The tech ecosystem, all in one room
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.
Save up to $300 or 30% to TechCrunch Founder Summit
1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Offer ends March 13.
Google isn’t acting like a real business, they are acting like an over-enthusiastic Golden Retriever puppy. Oh, they just knocked the vase off the table with their tail, but aren’t they cute? Um, no. Google, grow up.
